Museum news

Museum founder Dale DeGroff, author of "The Craft of the Cocktail," will be in Chicago the first week of December to promote his new book: The Essential Cocktail" (coming out on Oct 28th, Random House).

The Essential Cocktail features drinks that particularly stand out for either their flavor, interesting formula, or distinctive technique. These are the very ones every amateur and professional bartender must know, the Martinis, Sours, Highballs, Tropicals, Punches, Sweets, and Classics, both old and new, that form the core of a connoisseur’s repertoire. Tucked throughout are DeGroff’s personal twists, such the Arancio Americano Highball, Scorpion Stinger, the Big Spender, the Champagne Cobbler, and the Grapefruit Julep
Complimenting the tantalizing photographs (by David Kressler) of each essential cocktail, DeGroff also regales with the fascinating lore behind a drink’s genesis and instructs on using the right ingredients, techniques, glasses, and garnishes. As Julia Child’s Mastering the Art of French Cooking was the classic compendium for home chefs and gourmands, so The Essential Cocktail will be the go-to book for serious mixologists and cocktail enthusiasts.

Also, the Museum of the American Cocktail will begin its monthly Mixology series next month. The program aims to bring accomplished mixologists from around the world to New Orleans to share their skills and expertise with aspiring mixologists, and industry professionals. The first session will be on Monday, Nov 3rd, 2008 at 6:30 pm and will be hosted by the museum’s founding president, Dale DeGroff.

“The Museum of the American Cocktail will become a worldwide resource for everyone in the industry," says Chris McMillian, a local mixologist and one of the founders of the Museum. McMillian has put together an exciting program, hosted by spirits experts from around the country who will focus on different topics each month. The presentations are priced so that everyone can attend and the fee includes Museum admittance. The first session will be held at the Museum on Monday, Nov 3rd, 2008 at 6:30 pm and will be hosted by renowned cocktail and spirits expert, Dale DeGroff, author of the new book: “The Essential Cocktail”.

“We plan to establish a major tourist attraction and educational institution in New Orleans that will become a valuable resource for professionals in the beverage industry while celebrating a wonderful piece of our American history.” says DeGroff.

Founded in 2005, The Museum of the American Cocktail™ (MOTAC) opened last July, in its spectacular new home it shares with SoFAB. The unique-and-expanded exhibit, designed by Curator, Ted “Dr. Cocktail” Haigh, provides visitors with a fascinating tour of the history of the cocktail and the way it has influenced music, theater, art, film, and politics around the world during its two hundred year history. The exhibit includes vintage cocktail shakers, Prohibition-era literature, music, bar tools, photographs, and exciting cocktail memorabilia from the collections of the Museum’s friends and founders.

Mixology Mondays at The Museum of the American Cocktail.
Located in the Southern Food & Beverage Museum at the Riverwalk Marketplace
1 Poydras Street, Su 169 (Julia Street entrance), New Orleans, LA 70130, 504-569-0405

Advance registration required: $20.00 per person (includes admission to the Museum). Register at the Museum website or by calling: 516-565-4981.

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